Marketing that actually moves product.
I build Meta paid ad strategy, digital infrastructure, and go-to-market plans for product brands and service businesses — not just Shopify stores. If you sell something online, I can help you sell more of it.
Built for product brands and service businesses who need marketing that actually ships.
E-commerce stores, service businesses, local brands, creators, coaches, product drops — if you're selling something, the strategy stays the same: find the right people, build trust, and convert.
You're ready to run paid ads
But you don't have an in-house marketing team, and hiring one isn't in the budget yet.
Your site looks nice but doesn't convert
You need pages, offers, and backend systems built to sell — whether that's a Shopify store, a service booking flow, or a lead funnel.
You have a drop or launch coming
And you want a real go-to-market plan — audience, creative, timeline, channels — not generic advice.
You have a real budget constraint
You need someone who can work inside it, not around it. Every dollar has to earn its place.
Two years running my own online business — and running ads for it.
I didn't learn this from a course. I learned it by building my own brand from scratch: setting up the store, writing the offers, running Meta ads, fixing what broke, and scaling what worked. That hands-on experience is what I bring to every client engagement.
I work with Shopify and e-commerce brands, but I also work with service businesses, local companies, creators, coaches, and product-based businesses across industries. The fundamentals don't change — understand the customer, build a clean offer, and drive paid traffic that converts.
Actual results from my own brand's Shopify dashboard.
Four pillars. Built to work together.
You can hire me for one piece or all four. Most businesses get the most lift when ads, funnel, and email are wired up together — the pieces compound.
Meta Paid Ads Strategy
Campaign structure, audience targeting, creative direction, and budget pacing built around your actual spend — not a template.
- Facebook & Instagram campaign builds
- Creative direction + testing framework
- Pixel, CAPI, and event tracking setup
- Weekly optimization + reporting
Digital Infrastructure
Store builds, service funnels, policy pages, and backend systems that make your online presence ready to sell — Shopify or otherwise.
- Shopify / e-commerce platform setup
- Service booking + lead capture pages
- Checkout, shipping, and tax config
- Apps, integrations, and cleanup
Email & SMS Systems
Klaviyo list building, campaign flows, and retention systems so you're not starting from zero every launch — whether you sell products or book clients.
- Klaviyo account + segment setup
- Welcome, abandoned cart, post-purchase flows
- Campaign calendars for drops + service promotions
- SMS opt-in + launch broadcasts
Go-To-Market Planning
Full launch plans for drops, product releases, service launches, or new offers — audience, channel mix, timeline, and creative, all in one plan.
- Positioning + offer development
- Channel mix + budget allocation
- Launch timeline + content calendar
- Creative brief for photo/video
A process built for real businesses.
- 01
Discovery Call
I learn your business, your goal, and your actual constraints — budget, timeline, team. No pitch, just a real conversation.
- 02
Strategy
You get a plan built specifically for your business, not a recycled template. Written down. Explained. Yours to keep either way.
- 03
Build
I set up what needs to be built: ad accounts, pixels, Shopify pages or service funnels, Klaviyo flows, creative direction — the whole stack.
- 04
Launch & Optimize
We launch, track what's working, and adjust in real time. Weekly reporting. No black-box dashboards.
Priced to your business, not a template.
Every business is different, so pricing isn't one-size-fits-all. Most engagements start with a setup fee for the initial build — ads, store/funnel, or GTM plan — plus a monthly retainer for ongoing management. Book a call and I'll scope it to your actual budget and goals.
One-time build fee for the initial infrastructure — ads, store/funnel, or GTM plan.
Monthly management for ongoing ads, email, and optimization work.
Fixed-scope one-off — a launch, a rebuild, a specific deliverable.
Ready to build something that actually sells?
One call. No pitch deck. We'll figure out if I'm the right fit for what you're building.